Bush Postcards

WINNEBAGO TEAMS UP WITH SUNRISE AND MONTE DWYER

Winnebago is renewing the partnership with the high rating Channel 7 morning show, Sunrise with Mel and Kochie.

Following on from the highly successful “Weather Winnie” promo on Sunrise last year, the Winnebago Sunrise motorhome will soon be on the road again, reporting live back to “Brekky Central” to a huge national audience each week.

In a segment entitled “Bush Postcards” Monte Dwyer is driving a Winnebago Birdsville in search of fascinating human interest stories all around Australia and will be reporting live from the Motorhome.

Sponsored by Winnebago, Fiat and Telstra, the Winnebago Birdsville motorhome has been totally wrapped in advertising decal and, just like Millie, last years Weather Winnie, the motorhome will become part of many peoples life as they look forward to the next story as reported by Monte.

Director of Morning Television Adam Boland says Monte is back by popular demand, his recent one-off appearance on Sunrise proving a hit with viewers. "Monte's one of the legends of brekky TV - so I'm thrilled he's made the switch. You'll see him at his best, because travelling Australia is his first love."
Monte recently travelled more than 70,000 kilometres around Australia and wrote a book about his adventures. “For me, Bush Postcards is a logical extension of Red in the Centre, only this time instead of containing all these great characters in a book we'll be able to set them loose on your TV screens”.
Sunrise will be launching the promotion and presenting the Winnebago to the Sunrise audience on Monday October 20 from the plaza at Martin Place in Sydney.